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Audi R8 e-tron: production halted for unprofitablility

Audi at Neckarsulm, Germany, announced on Friday, November 9, 2012, that the production of the R8 e-tron has been stopped after 10 vehicles built. Audi started the development of the e-tron in 2009 assuming that the prices of batteries would drop by 50 to 60 percent in the following years. But Audi only noticed a price reduction of approximately 30 percent which makes the vehicle too expensive to market according to an Audi spokesman.

Initially the vehicle should enter production at the end of 2012 at Heilbronn, Germany. The decision to stop production after 10 units was only made a few days ago. During the first quarter of 2013, the situation shall be reviewed again for further considerations.