I just read a first impression review on CNET (http://reviews.cnet.com/coupe-hatchback/2014-bmw-i3/4505-10867_7-3582304...)
Range of 80 to 100 miles, ugly, optional engine? What is good about this thing.. better then a horse I guess.
This yet another example of a manufacture that cannot get the engineering right so they put the burden on marketing. Hey this is all that people need.. you don't need to go over 100 miles.. no..
Good job BMW, in one fell swoop you have given late night comedians and the oil industry something to talk about.
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