While recent media has focused predominantly on some negatives in the last few months, it might be helpful if Tesla released some new version of Elon's 5-part trilogy, with a series of announcements that highlight the increasing (not decreasing) benefits of owning a Tesla over its competition. I'm sure y'all can come up with some suggestions for this, but to me the most obvious one is the software improvements to the car. So a press release might go something like this (BTW, I am NOT in PR, so I don't really know what I'm doing):
'Today Tesla Model S owners downloaded their 100,000th software update, provided to them FREE for life by Tesla Mtors. As the world's only car that is upgradeable via software updates, Model S owners have enjoyed over 50 (guess) improvements to their cars since the initial ones were delivered in summer of 2012. Those improvements, many coming at the suggestion of customers, include:
. Smartphone control of key car functions like climate control and charging
. Range driving mode to extend the capabilities of the Model S' industry leading range
. Scheduled charging, allowing owners to take advantage of the times when their utilities offer the best rates for charging
. Integrated Supercharger locations in the Navigation app
. Wifi tethering
. and over 50 (guess) other enhancements
In the coming months Tesla will continue to update the Model S' software, FREE for life, and include improvements such as third party apps, valet mode, etc. We welcome our customers' input for this process and look forward to improving the car Consumer Reports said ranks as the best they have ever tested.'
(Or whatever, the idea is to change the narrative, and since I expect them to be removing the dreaded 'production constraints' this quarter, they need to goose demand by simply telling the truth with good news.)
Do you like apples?
How do you like them apples!
BTW - Great list of all software updates here