A mass market electric vehicle, is a vehicle that has such compelling price and performance figures, that it can replace the gasoline car. Otherwise it is a niche market/ hobby car. Musk plans to sell a mass market Generation 3 car by 2020 (latest).
Real world Range: gasoline cars: 450 miles.
Real world Range Tesla: 200 miles.
2) Time for Recharge/Refuel:
Refueling: 5 min. for 100%
Recharging: 20-30 min for 50%
Even if Musk gets the price down 50%, I dont see how Tesla will sell a vehicle that will be adopted by the mass market by 2020. The energy density and charging figures needed to match gasoline cars are just to big of a hurdle in such a short time frame.
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