The Tesla Psychosis

My MS is ordered, due for European delivery in September. On the face of it, now it’s just a matter of waiting. But there’s something weird going on here. I’m addicted to reading everything I can find on the MS. I’ve already had enough solar panels put on the house roof to offset my entire annual driving. I’m busy getting a charge point installed. My wife’s expecting to find me checking out carpet and curtains for the garage. I got into my trusty Jag XKR this morning, started it and thought how primitive it felt. (I mean, who “starts” a car any more?). Late at night I close my eyes and head off into Teslaland. And, to be honest, this is all based on an all-too-short morning driving a friend’s MS a few months ago.

Frankly it must be some kind of madness, I must be going crazy. After all it’s just a car, damn it. It’s just a method of traveling from A-B. So how on earth can I possibly be enslaved to the idea of a mere product? Am I a victim of brilliant marketing or is it something more?

On the other hand… I love the idea of being off the grid, driving on sunlight. And then there’s that ride, that’s stayed with me all these months. And there’s the quiet. And the acceleration. And the idea that this is how a car really SHOULD be… I guess I'm buying more than a car here, I'm buying into an entire philosophy.

But something else struck me after I ordered my MS: one of my kids died a few years ago and life has been nothing but grim since. Losing her took all of joy out of living, all the colour out of life. Ordering the MS has woken in me a sense of excitement that I’d forgotten existed. So I’m indulging my obsession. I’m allowing myself to read every word written here and head off to Teslaland at night. It may be some kind of psychosis, but my view is BRING IT ON.

And keep writing the interesting stuff, guys.

Yep, that's about right. We all have it... And it doesn't stop after getting the car either.

GeekEV, You are certainly right about that. I think both my wife and I thought that I would spend less time on the forums and obsessing about Tesla after we got the car, but no, doesn't work that way it seems. One you really start driving one it is almost impossible to not become an evangelist and even more obsessed.

I'm getting misty.

It is nice to have something to look forward to again.

May there be many Tesla grins on your horizon.


Not to worry, you are in the same boat as nearly everyone on this forum. Everything TESLA surely is an addiction and 10,000 miles later the "fever" is as intense as ever. Running the car off of the sun gives a sense of freedom that is unparalleled. The entire calculation of mpg equivalent goes off the chart. I get paid about $0.026/kWh for what I sell into the grid so if I charge myself that, I am averaging about 424 mpg equivalent (based on $3.50/gal). The pure joy of driving gets you up in the morning and makes the morning commute an entirely different experience.

Rest assured the psychosis will get worse before getting "better". Actually I believe we just get accustomed to the TESLA fever being the new normal.

rch - how poignant and beautiful. Thank you for writing this.

Your personal story of life after loss distills and expresses why we are all so emotionally invested here.

Tesla, is about hope.

We all instinctively feel it. A new and better time is beginning.

Mark K, well said.

rch, thanks for sharing this very personal story.

Oh my goodness rch1708! I get tears in my eyes just thinking about my own daughter and all she did was get married and moved away. I cannot even comprehend the depth of your loss and, as a father, I am so deeply touched by your story. My sympathies and many blessings to you and your family.

I too cannot stop devouring every word written about this company and what they are doing. And I too am not sure why. If I allow myself to get philosophical, I could say that maybe I feel that there is a little bit of freedom and hope included with every car, for those of us who choose to see things that way.

Perhaps because I am a father, to me the value of any bit of freedom and hope that me and my generation can contribute, even if materialized in a car, or a rocket, or a solar panel, means that I have done something good to leave my children a better planet. That is plenty of reason to be joyful.

Guys, you're welcome.

But I'm now concerned that my addiction is going to get worse... Gee, scary thought. :-)

I think it's more than the philosophy and sensual pleasure. I suspect there's something actively therapeutic and inspiring about using/driving an MS, capped by the knowledge that it's available to experience at will. I think you're right, rch, it's "abnormal". But in a good way.


I am touched by your story. We have two young girls (7&8) and I could not imagine losing them. They both love our Tesla Model S and they will never have to pump gas. This car is absolutely a life changing event. I have never felt anything for any auto that I have owned, until the Tesla. The Model S is the best therapy that money can buy. I remember driving on our first 400 mile road trip that I was so happy I wanted to cry. (And give Elon a big hug) GO TESLA


After driving the Model S for a time, you may have to consider surgery to get that silly smile off your face.


Thank you for sharing your story. And you made me think.

We all know the car doesn't replace human connections, but somehow it has gripped us all. I have been trying to place it in perspective and I thank you for your writing for now I have a few postulates:

1. It is a story about birth. For those who have had children, or animals, or anything really where you've been there when it was created, you're overwhelmed by this sense of...hope. Awe. Restoration of a sense of wonder for the world, how it was created, why are we in it. Well, we're at the birth of Tesla, the Model S, the shift in transportation technology. Wow! What an endless road of possibilities, and an initial hero (the Model S) that shows us so many possibilities. Simply awe inspiring.

2. And it is a story about humans. Sure, the Model S is a car, but behind it, Elon's vision and leadership, JB's amazing engineering, Franz' incredible designs, George's super stores, Gilbert's robotic masterpieces - all human stories, all linked, all inspirational. It's like five consecutive home runs. We all aspire to be part of something like that. At least in the realm of design, engineering, and manufacturing, it's just about the best we can be as humans.

3. And it's a story about goodness and greatness (re: Oz: The Great and Powerful). By pursuing a higher ideal (goodness), expansion of sustainable transport, the Tesla team determined the best way to adoption was through making the best car bar none (greatness). In a world that seems to focus always on greatness, it's nice to see the path to it can be through goodness.

Sorry for the sappiness, but thanks rch1708 for making me think.

I too have solar panels and was obsessed to get an EV and ended up with the best car in the world. It is about hope for a better future, for our children. I never imagined spending this much on a car. but this is more than a car, its hope. This car, this company and its vision means alot to me. Thanks for sharing your thoughts on this too.. @Rch -- so sorry for your loss and glad you are able to get some happiness from this world changing car.

rch1708 -

My 6-year old daughter is almost as obsessed with Tesla as I am, and she's almost as excited about picking it up in 3 days. I can certainly appreciate your story, and I can't begin to express condolences. The worst thing that can happen to a parent is losing a child. I hope your MS can bring you some kind of relief.

Rch1708 - thank you for putting it all in perspective for us! I am certain that your story in some way resonates with everyone on this forum. My oldest child, now 16, and yes driving, barely made it through the hospital delivery and spent a month in the Neonatal Intensive Care Unit. While I cannot imagine what you have been through, I can certainly empathize. God bless you and the happiness you deserve which sounds like it has been restored or at least rekindled by The Model S. Treasure your memories and enjoy every mile!!!


I too thank you for your post.

In there, you stated "it's just a car". And while I get what you're saying, there are other posts on why it's more than a car, and on "why did you buy your MS?". While most car forums asking the same questions would be answered with things like speed, looks, cost, mileage, etc, those things were rarely mentioned for the MS (although any of them could easily be used). We're part of a revolution in the automobile industry.

+1 Mark K

Tesla, is about hope.


My condolence on losing a child. No object can replace.... But when a car can provide joy, it is priceless. Indulge away! Thank you for sharing.

@Rch, you'll be pleased to know that 3 weeks after receiving the car, my wife called me today to say that driving the car makes her feel "special." She says she's never actually enjoyed driving until now, but that driving the Tesla just feels different, like how driving should feel. I had incredibly high expectations, even after two test drives, and the car has exceeded them in almost every way (once it goes to 4G instead of 3G, it will have exceeded them all!). Enjoy the joy it will most certainly bring to you!

Teslaland, I love it
as a father I was also touched.

What I like is that this car lets you truly enjoy driving *and* you can do so guilt free. More-so if you're solar powered! Sometimes I have to actively fight the urge to get in the car and "just drive"...

I think I got it and I can not even afford the car currently (saving like mad to make a down payment) I find myself searching youtube daily for new Elon Musk Interviews or Tesla news and then find myself fast forwarding interviews to the Tesla part.

@ajamison - If you haven't yet seen National Geographic's Megafactories episode on the Tesla factory, it's well worth watching. You should be able to find it on YouTube...

GeekEV I watched it but thanks for the heads up, I even watched the documentary revenge of the Electric Car for the Tesla coverage.

I just love how for once in my short 34 years of life that I can get excited about an American Made car and hold on to that excitement even though I will likely need to wait till Gen 3 to afford a Tesla

Well, if this is indeed a psychosis, at least I can take some consolation from the fact that it's a mass psychosis.

I struggle from day to day not to bore the living daylights out of anyone who stops to give me the time of day on the subject of the MS. As CEO of a small company. i have to resist the urge to blab on round the coffee machine about the irrelevance of range anxiety or smugly hold forth over lunch on the importance offsetting one's EV power consumption with solar panels. I have to pretend that I'm checking my iPhone for important emails when actually I'm checking how many KwHrs our panels have produced during the day. I find myself quickly switching away from the Picassa web photos of multi coat red when my wife walks into the room. If I really need cheering up I playback some of the Gopro video I shot when I test drove my friend's MS.

And you guys are telling that this is going to get worse when the car arrives? I hope it comes with a prescription for a years worth of Valium.

Life is indeed hard.

By the end of August you are going to be climbing the walls.
You will feel like a kid waiting for Santa Claus.

I thought that I would abandon the forums after delivery but the Model S is a gift that keeps giving. You end up wanting to share the joy and re-live the thrill through others.

Welcome to our crazy family.

Yes, Welcome to the CRAZY Tesla Family...

Now that you have ordered, the wait will get LONGER each day!
You will surf the forums, blogs, videos, news items with a greater ferocity than you did before you placed your order!

And, once you get your Model gets worse!

You will have to check for the latest released SW, unreleased SW, rumored features in the new, unreleased SW...

You will want to know the best way to clean and detail your car and will get caught up in the touchless vs. gentletouch arguments. To the point that you will decide that the only way to do it right is to do it yourself...EVERY WEEKEND!!!

You will scour the Tesla store for new things...hey, wasn't I supposed to get that as standard??!! Maybe I need different wheels, tires, mats, consols, cupholders, arghhhhh!

You will join in on conversations with complete strangers as if they were your best friends as you discuss the superiority of the Model S against any and all comers! Even the mistakes (cupholders, vanity mirrors, fog lights...) will become obsessive topics of conversation....

And, worst of all, you will WANT to "take a drive", anywhere, anytime! Because it is just awesome and an absolute pleasure every time you approach the car (the doors open for you); take your seat behind the wheel (and the car is started and ready to go with the radio already on your favorite station); and, select transmission shifting, engine noise, exhaust smell, or hesitance. You just naturally take off with that "Tesla Grin"!!!

Welcome to the psychosis that is the Tesla Model S!!!

Sig 692
Model S Perf received on 2 Nov 2012 and I haven't stopped grinning since!!!

As a psychologist, an EV advocate (took delivery in January 2011 of a Chevy Volt and February 2011 of a Nissan Leaf, organized the first Sacramento area National Plug-In Car day, 2011, and am on the executive board of SacEV), and now have confirmed that our Model S (85kW standard) will get delivered in the first week of June, I would further support your Tesla passion as an example of a "Positive Addition" as described in a volume by that title.

And in a larger sense, I also rationalize my own purchase of the Model S, which will replace the Nissan Leaf for us, as an example of a "positive experience not to be delayed or put off." My own epiphany on this perspective came about 30 years ago when my closest running buddy, a guy who I did all my early marathon training runs with, was killed by a drunk driver in the middle of the afternoon while on a training run in San Diego. The message for me from that not ever put off doing what you want to do, what is rewarding, for some much later time...we never really know, never, how much time we have for these promising experiences.

Heck, our Tesla is getting delivered to our personally "vacant" house, since we are in Warsaw, Poland until the first week in July as I am a Fulbright Scholar lecturing at a university here. It will be savored by our trusted neighbor, and it will be there for our pleasure when we arrive back at the house.

And the custom fitted floor mats will be waiting to be installed.

The Tesla Psychosis
rch1708 | May 21, 2013


This is beautiful writing ---- the best I've seen yet in an attempt to convey how Tesla Motors transcends the automobile industry, clean energy, environmentalism, freedom of the road.

rch1708 --- beautiful

My heart is right there with you.

While the Tesla is undoubtedly an 'Positive Addition', I suspect you meant 'Positive Addiction'. See? 'c'. Si!

typo: a an 'Positive Addition' ...