I suspect the Model E will attract a different kind of buyer for Tesla. Specifically, a NEED-BASED buyer. I'm imaging a working couple in their 30s to 40s with a couple of children and some urgent situation: car with unexpected health issue, or recently totaled, or a company car yanked, or a lease expiring etc. They have very little time to deal with a car purchase. Here's what they'd like to do:
Go to a dealership, pick out a car, trade the old car, get the tax benefit of the trade, get financed via the dealership (maybe even at zero percent), let the dealer pay off the current loan and chase the title, etc., and take delivery of the new car ASAP, preferably the same day.
Will Tesla be able to make this happen by the time the Model E is available? I sure hope so.
15 years on Toyota sales floor
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