Personally, I don't even get why Tesla even has as many options as it does. I think they should jack the price of all their vehicles by $10K and throw in all the options they now offer (Tech package, Sound Studio Package, Pano roof, Active Air suspension, Paint Armor).
In my books, the sales process of a Tesla should be a lot like buying an iPod at the Apple Store:
1) Check it out (test drive for Tesla).
2) Pick the colour.
3) Pick the capacity.
Not that it would ever happen, but that's the approach I wish Tesla would take. Drop that $30K goal for Bluestar/GenIII. Make it a $40K goal (after the tax rebate) and offer uncompromised fully loaded vehicles.
They'll make their sales goal whatever happens. They don't need a $30K econobox to do that. I don't think they need to be firm on $30K. High $30s after the tax rebate would still sell like hot cakes.
In the long run, I'm more worried about Tesla preserving its brand as other companies begin to shift to making EVs. At that point, just being a good ranging EV won't be enough. If 160 miles is enough for many a Model S owner today, than it'll be enough for many a future car buyer, purchasing from other OEMs. At that point, buyers will be comparing more than range. And it takes a lot longer to build or repair a brand. Tesla needs to move even further towards being a brand known for zero compromises. Tesla's differentiation, can and should come from the sales experience, an uncompromised product and the owner experience (full service maintenance, charging network, etc.). They can't rely on electrification for differentiation, forever.
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