Last week we opened our first ever Tesla Store in Los Angeles on Santa Monica Blvd.
The Tesla Roadster is a revolutionary car and our Tesla Stores will be no less revolutionary as an automotive retail experience.
What’s so different? Well, pretty much everything, but here’s the main idea. We want to create welcoming spaces, where our guests feel comfortable and in their element. And we want to create a sense of unity about the whole operation where there’s no wall of separation between the showroom and service.
One of the very first things you’ll notice about our new store is that the service area is side-by-side with the showroom and connected to it in a very open way. Service actually has the bigger window onto Santa Monica Blvd. Electric cars are cleaner around the shop. Less oil, no fumes. We knew our service area would be a showpiece, so we figured: why not put it out front where everyone can see? Plus, it just fits with our feeling that more public transparency is a good thing.
The same is true in a way with the showroom experience. In the traditional car-buying world, the object of the seller is control.
Control of information and control of you, from the minute you get on the lot until you finally pull yourself free. As a manufacturer, our approach will be radically different. We feel it’s our job to build products that you fall in love with. So when you come to the Tesla Store we want to be completely transparent and be as accommodating as possible.We like to think it’s our job to get out of the way and let the car do the talking, then help out wherever we can. In that kind of environment, you have the space to decide for yourself if this is the right car for you.
Look for our next store to open at Stanford in the San Francisco Bay Area this summer.