In just about every article written about Tesla, specifically the ones accompanying these recent awards and accolades, the number one criticism in the comments under the articles goes something like: "Why the hell are the giving the award to a car no one can afford?" Or "Sure, yet another car for the wealthy, what is the rest of the country supposed to drive?!" etc, etc...
We have all seen it and heard it...Now, WE all know what Elon's grand plan for Tesla is...Namely that the Roadster, Model S and Model X are the necessary capital builders and proofs of concept needed to pave the way for the more affordable Gen III car that will be aimed at the masses. Every article written about Tesla should include this information, because without it, the people reading it who don't know Tesla like we do are going to be missing a key piece of information about Tesla and their mission. Sure, some of them will dig deeper, and others are still going to hate anyway ('cause haters gonna hate...), but in the mean time, with every article that appears that doesn't address this, there are a lot of people that are being led to believe that Tesla is just a rich guy's car company.
Tesla's PR/marketing dept HAS to make sure that they impress upon journalists that this piece of information is vital to the public's understanding of why Tesla is and will be such an important car company for EVERYONE, not just wealthy people.
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